紀要論文 CSV情報活用による商品評価時のコーポレート・ブランドの役割り ─アイトラッキング・カメラによるアプローチ─
The Role of Corporate Brand in Consumer Evaluation of Creating Shared Value Information ─Approach by the eye tracking camera─

長崎, 秀俊

目白大学総合科学研究 = Mejiro Journal of Social and Natural Sciences
(13)  , pp.149 - 160 , 2017-03-31 , 目白大学
ISSN:1349-709x
NII書誌ID(NCID):AA1205912X
内容記述
This study shows that Corporate Brand image with CSV (Creating Shared Value) information influence product evaluations. Several studies have investigated the effect of CSR (Corporate Social Responsibility) information, but there are few studies about CSV (Creating Shared Value) information. This paper investigates the Role of Corporate Brand in Consumer Evaluation of Creating Shared Value Information. The results show that Corporate Brand image with CSV (Creating Shared Value) information increases the reliability of the product evaluation.
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https://mejiro.repo.nii.ac.jp/?action=repository_action_common_download&item_id=1223&item_no=1&attribute_id=22&file_no=1

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