Departmental Bulletin Paper 「コモディティ・トラップ」の探究-家庭用ロボット掃除機における事例研究-
コモディティ トラップ ノ タンキュウ カテイヨウ ロボット ソウジキ ニ オケル ジレイ ケンキュウ

長江, 庸泰  ,  Tsunehiro, Nagae  ,  佐野短期大学総合キャリア教育学科

(26)  , pp.11 - 26 , 2015-03-31
An analysis undertaken by NUPRI (Nihon University Population Research Institute) indicates that thenumber of Japanese households able to provide care for the elderly, that is, households containing a womanaged 40 to 59 and an elderly person, have been, since 2005, among the lowest in the world (i.e., 192 states),and this trend is expected to continue for fifty years from 2022 onwards.By reconsidering service support technology for the physically weak, that is, the elderly and the ill, it ispossible, through cooperation among industry, academia, and government, to develop a new field of robottechnology, a "life function support robot technology (i.e., service robot technology)", that will provideall citizens with a basic level of security.This paper focuses specifically on strategic innovation in service robot technology and the two mainpoints that will be examined are as follows.1. A case study of vacuum cleaning robots in the home.2. In search of a" commodity trap (i.e., commoditization trap)".Commoditization is defined as the process by which goods that have economic value and are distinguishablein terms of attributes (product performance, quality or brand) end up becoming simple commoditiesin the eyes of the market or consumers.Corporations that differentiate their products by building them to be more innovative, more designable,more smart and cheaper begin to find that others quickly imitate every new feature that they introduce. Thelength of time that any given product is attractive in the market begins to decline, as even newer productsquickly take over.A" commodity trap" will end up becoming a" commodity hell".

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