Departmental Bulletin Paper 1970年前後のUSCAR制作テレビ番組 / 『人・時・場所』と『テレビ・ウィークリー』の制作背景とテレビメディアを使った広報外交
USCAR’s TV Programs around 1970 : The Production Background of Man, Time, and Place and TV Weekly and Public Diplomacy through TV Media

名嘉山, リサ  ,  Nakayama, Risa  ,  総合科学科  ,  Department of Integrated Arts and Sciences

10pp.41 - 53 , 2016-03-30 , 沖縄工業高等専門学校 , National Institute of Technology, Okinawa College
During the 27 year U.S. rule of Okinawa from 1945 to 1972, the U.S. military government used audiovisual media as part of its educational and public relations activities. The United States’ aim was to govern Okinawa smoothly by garnering the local residents’ understanding for their occupation policies through these activities. During the first half of the occupation, the military government obtained and produced newsreels and documentary films, andscreened them in movie theaters, public halls, and outdoor areas. When TV broadcasting began around 1960, they shifted to produce TV programs. The United States Civil Administration of the Ryukyu Islands (USCAR),established in 1950, which succeeded the United States Military Government, had high expectations in regards to the influence of TV media, and therefore invested in disseminating its policies and achievements via air waves.USCAR continued to produce TV programs after the reversion of Okinawa was agreed to by the U.S. and Japan,for it had as an objective to psychologically prepare Okinawans for the reversion through TV programming. This paper focuses on the TV programs produced by USCAR during the last phase of its rule and examines the missions of the audio-visual division of the Public Affairs Department of USCAR and the conditions behind theirTV productions. The paper specifically focuses on three TV programs that were recently restored for a screening held in Okinawa in 2015—TV Weekly: A New Handicraft Shop, TV Weekly: A Year End Charity Campaign by the Americans, and Man, Time, and Place: American Children Learning Japanese Culture, and aims to elucidate the actualities of these programs made circa 1970.

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