Departmental Bulletin Paper Development Policy of the Chinese Software Industry
Development Policy of the Chinese Software Industry

高橋, 美多

Description
This article discusses the development policy of the software industry in China by analyzin the characteristics of the Chinese software industry and the development strategies of the software industry in developing countries. First, it reveals the characteristics of the Chinese software industry. The scale of the Chinese software industry has grown by more than tenfold from 2003 to 2012. Its proportion of GDP has also increased from 1% in 2003 to 5% in 2012 Although the Chinese IT industry mainly depends on domestic demand, software and IT service exports from China have been rapidly increasing. In particular, exports to the USA have been increasing. Therefore, software exports contribute significantly to the development of the Chinese software industry. Second, this article examines the development strategy framework of the software industry. Heeks(1999) classified software firms' strategies into five positions in terms of markets and business. Li and Gao (2003) applied Heeks' (1999) model to China and argued that targeting at the positions involving the domestic software service market and the niche market are suitable strategies for China's particular circumstances. However, as mentioned before, software and IT service exports from China have been rapidly increasing, which contribute significantly to the development of the Chinese software industry. The Chinese software industry needs to intensify the export of software services, and the government should support these initiatives by strengthening its export promotion policies.
This article discusses the development policy of the software industry in China by analyzin the characteristics of the Chinese software industry and the development strategies of the software industry in developing countries. First, it reveals the characteristics of the Chinese software industry. The scale of the Chinese software industry has grown by more than tenfold from 2003 to 2012. Its proportion of GDP has also increased from 1% in 2003 to 5% in 2012 Although the Chinese IT industry mainly depends on domestic demand, software and IT service exports from China have been rapidly increasing. In particular, exports to the USA have been increasing. Therefore, software exports contribute significantly to the development of the Chinese software industry. Second, this article examines the development strategy framework of the software industry. Heeks(1999) classified software firms' strategies into five positions in terms of markets and business. Li and Gao (2003) applied Heeks' (1999) model to China and argued that targeting at the positions involving the domestic software service market and the niche market are suitable strategies for China's particular circumstances. However, as mentioned before, software and IT service exports from China have been rapidly increasing, which contribute significantly to the development of the Chinese software industry. The Chinese software industry needs to intensify the export of software services, and the government should support these initiatives by strengthening its export promotion policies.
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