紀要論文 行動経済学と健康政策
Behavioral Economics and Health Policy

長塚, 昌生

27pp.89 - 104 , 2017-03-01 , 帝塚山大学経済・経営学会
ISSN:1344-6452
NII書誌ID(NCID):AA1134969X
内容記述
Health promotion has become one of the most important policy issues in recent Japan,because its society has become an aging society. Behavioral economics has potential to bea key factor to answer the issue. Concern about health impact of human behavioral side isbecoming central issue in health policy, such as procrastination, unhealthy habit, and so on.Behavioral economics have developing with holding the psychological side of human behavior,thus, it promote our understanding on these unhealthy habit. This paper reviews concerningrecent development on the behavioral economics aspects of health behavior.

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