Departmental Bulletin Paper Perceived Quality of Service and Structure of Customer Satisfaction in Travel Retail Channels: Strategic perspective on marketing strategies that target overseas tourists
Perceived Quality of Service and Structure of Customer Satisfaction in Travel Retail Channels: Strategic perspective on marketing strategies that target overseas tourists

斎藤, 明

Description
  For tourism, shopping is considered to be among the oldest and important element. However, there has not been much research on the cross-linkages between shopping and marketing strategies in the travel retail channel. The purpose of this study is to provide suggestions for marketing strategies for the travel-retail channel. In this regard, the shopping behavior of Japanese tourists at duty-free shops in international airports and toward in-flight sales services is considered, with particular emphasis on the causal relationship between satisfaction and perceived quality.
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