紀要論文 「地域ジャーナリズム」の実践と新聞ビジネス戦略 -『常陽新聞』への取材から-
Local Journalism and a Newspaper Business Strategy: The case of the Joyo Shimbun

清水, 真  ,  鈴木, 賀津彦

(904)  , pp.34 - 51 , 2016-02-01 , 昭和女子大学
ISSN:13480103
NII書誌ID(NCID):AN00038441
内容記述
The purpose of this article is to describe the journalistic practice and business strategy of the Joyo Shimbun, a local paper distributed in 15 municipalities in the southern part of Ibaraki Prefecture. It is based on the authors' interviews with its president and a Joyo Shimbun journalist. Some findings are as follows:1) There were differences of opinion among the staff on what sort of news the paper should focus on: conventional mainstream journalism or local journalism, which some regarded as important because of the effect it could have on the local community.2) Not full-time professional journalists, but part-time reporters were the primary contributors to a report on a local referendum in Tsukuba-shi.3) Journalistic quality was maintained by journalists who were professionals with experience in conventional journalism and who were sympathetic toward public journalism.4) Local Journalism is now a key concept, not only for journalism practices but also for newspapers' business strategy.
The purpose of this article is to describe the journalistic practice and business strategy of the Joyo Shimbun, a local paper distributed in 15 municipalities in the southern part of Ibaraki Prefecture. It is based on the authors' interviews with its president and a Joyo Shimbun journalist. Some findings are as follows:1) There were differences of opinion among the staff on what sort of news the paper should focus on: conventional mainstream journalism or local journalism, which some regarded as important because of the effect it could have on the local community.2) Not full-time professional journalists, but part-time reporters were the primary contributors to a report on a local referendum in Tsukuba-shi.3) Journalistic quality was maintained by journalists who were professionals with experience in conventional journalism and who were sympathetic toward public journalism.4) Local Journalism is now a key concept, not only for journalism practices but also for newspapers' business strategy.
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