Departmental Bulletin Paper オーストラリアの日本庭園のインターネットを活用した広報の現状と課題
The Current Status and Issues of Internet Public Relations Concerning Public Japanese Gardens in Australia
オーストラリア ノ ニホンテイエン ノインターネット ヲ カツヨウ シタ コウホウ ノ ゲンジョウ ト カダイ

牧田, 直子  ,  鈴木, 誠  ,  Naoko , Makita  ,  Makoto , Suzuki

62 ( 1 )  , pp.21 - 33 , 2017-06-22
These days, there is a need for strategic management of International relationships. The management of Japanese gardens outside Japan is desirable as a global structure which corresponds to each county and area. In Australia, 24 Japanese gardens (exceeding 70% of the total) were made through relationship of sister city. It is characteristic that Japanese gardens in Australia are managed by the local government or a citizen’s group, other than the 2 gardens owned by the Japanese Embassy and the national university. In this study, we clarified the present conditions of public relations that utilized the Internet, which is one of the important elements of garden management, and considered the future direction of management in the international cultural relationship concerning the 33 public Japanese gardens in Australia. We researched such factors as position and content, and quantified the result experimentally. We can set out 4 types in which “an active public relations=an active strategy”, A type (4 gardens) : they can becomes tourist attractions in the area, B type (10 gardens) : they are used by citizens daily and suggest tourist attractions, “As a passive public relations=an passive strategy”, C type (13 gardens) : they keep the presence as a symbol of the Japan-Australia relationship, and D type (6 gardens) : they introduce only the garden name as the obligation of a Japan-Australia exchange. Concerning Japanese gardens in Australia, active public relations and passive public relations are the extremes. We could clarity whether the public relations that utilized the Internet in half or more of the Australian Japanese gardens could accomplish the role as a place for furthering understanding of Japanese culture through passive public relations in the Japanese garden.

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