Sustainable development in emerging economies that simultaneously preserves cultural identity can be realized by implementing a simple social business model, the profits of which fund sustainable tourism leadership venture. Social business models, rooted in the community, provide jobs and opportunities for local people. Profits typically provide funds for training and/or education that acquiesce to the global market in service-oriented, low pay and low social status situations. Endeavors that preserve local cultures are often found separately in sustainable tourism models. These models provide tourist experiences with face-to-face communication instead of voyeuristic photo-op excursions where tourists remain separated economically and culturally. Furthermore, as locals develop and coordinate these activities, their status changes from those who serve to those who lead. Although this is valuable for participant and tourist alike, funding of sustainable tourism can be problematic. However, by merging these models, not only is the community served, the profits provide reliable local income for leadership in the development of sustainable tourism. With the playing field leveled, locals gain pride and, in the process, preserve cultural identity. World peace is cultivated in the richness of meaningful moments in everyday life and the power of these exchanges. This paper will review social business, sustainable tourism models and the Lombok, Indonesia research journey that was the inspiration to merge these models into a sustainable venture.