Acts of terror violence (as “supply”) are one of the movement methods used to appeal to the social environment (as “demand”) in order to achieve a political goal. In this paper, I place Indonesia’s terror group Jemmah Islamiyah (JI) and its terror violence as supply, and analyze whether its terror activities appealed effectively to the Indonesian social environment. In order for JI to appeal effectively to the Indonesian social environment, JI needs to choose the most effective methods. In this analysis, JI had not been successful in appealing to Indonesian society, let alone reaching its ultimate political goal of establishing a caliph system in Southeast Asia. This paper first explains the social environment by categorizing four Islamic social groups such as secularists, modernists, fundamentalists, and jihadists. In spite of many terror acts, JI was split into different groups as it failed to appeal to the social environment for support. However, the establishment of Islamic State (ISIL) has provided a new social environment in Indonesia. Hundreds of self-professed fighters from Indonesia have gone to join the group to fight, and the eventual return of these fighters may result in increase of terrorism.