Departmental Bulletin Paper 内部マーケティングにおける顧客満足プロセスの検討 : 川越胃腸病院の事例から
A Case of the Internal Marketing Strategy Making Customer Satisfaction

大野, 幸子

49 ( 1 )  , pp.37 - 50 , 2016-09 , 和光大学社会経済研究所
ISSN:02865866
NCID:AN00258120
Description
The director of Kawagoe gastroenterical hospital consider that medical service should be the most kindest service for customer. He values employee satisfaction to make customer satisfaction. It is considered key success factor of internal marketing and suggested process from employee satisfaction to customer satisfaction in this case.
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