Departmental Bulletin Paper ビジネス・ケース株式会社川和

首藤, 聡一朗

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The purpose of this paper is to show the whole picture of strategy of Kawawa Co., Ltd. Kawawa Co., Ltd. is in Kashiwa City, and the core business of thecompany is a food packaging material wholesale. This paper shows:⑴ Food packaging materials are commodities, but the company has succeeded in differentiating by offering solutions to customers,⑵ the company’s human resource development system supports the strategy.
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