Departmental Bulletin Paper 日系食用油脂企業の海外展開
Overseas Deployment in Japanese Edible Oil Company

大島, 一二  ,  チョウ, サンサン  ,  金子, あき子

The main purposes of this paper are to clarify the features of the overseas strategies of Japanese food businesses by examining some representative firms as examples. This paper focused on edible oil companies, because these companies started overseas deployment at an early stage and provided abundant subjects of research. In this paper, F Company, which has its head office in Osaka, was chosen as a case study. This is because F Company started overseas deployment early to secure raw materials. Generally, most edible oil companies had quickly advanced into Southeast Asia for the palm oil supply which is one of the main materials, and F Company also founded production and sales bases all over the world from the Plaza Accord, which will be mentioned later. Furthermore, F Company has accomplished advanced business deployment in the overseas expansion for Japanese food business, such as strengthening the production and sale in Asia including China and Southeast Asia from the 1950s to 2000s. F Company first advanced into Southeast Asia for raw materials after the 1980s. In China, it also has actively advanced for the purpose of the cheap labor force and raw material supply in the 1990s. However, from after 2000, against the background of the improvement in consumption power caused by the economic development in Asia, the strategy of exporting to Japan has been greatly converted into the strategy of selling in markets, such as China and Southeast Asia. The three conditions listed below enabled the success of F Company's overseas strategies. 1. Strengthening of the sales force corresponding to the actual conditions of each area. 2. Practical use of the advanced technology of Japan. 3. Fusion of the study department and the sales department.

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