Departmental Bulletin Paper 経営学教育へのアクティブ・ラーニング手法の導入
Introduction of Active Learning Methods to the Business Administration Education

間嶋, 崇  ,  橋田, 洋一郎  ,  植竹, 朋文

87pp.17 - 24 , 2016-07-25 , 専修大学情報科学研究所
In recent years, many universities have paid attention to the education method of "active learning", and begun to adopt it. But there is hardly any method of active learning in management or marketing theories. And so, in our study, we have tried to construct some methods of active learning in management theory. In particular, we have constructed 3 methods (group works) of "Empowerment", "Organizational Citizenship Behavior", and "8P (in service marketing)", and discussed the effect of these methods.

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