Departmental Bulletin Paper 航空機の利用を伴うエリアの宿泊業界における収益管理手法の変遷 : 沖縄及び北海道のホテルに対する質問票調査に基づく検討
Change of Revenue Management Practices in Okinawa and Hokkaido Area Hotels : A Questionnaire Survey

青木, 章通  ,  植竹, 朋文

6 ( 1 )  , pp.15 - 26 , 2016-07-20 , 専修大学経営研究所
The objective of the article is to find out how revenue management practices in Okinawa and Hokkaido area hotels have changed in several years by external environmental change such as net agents rising, increase of foreign travelers. As a result of questionnaire survey, we found that many hotels have changed their way of revenue management to place more emphasis on demand forecasting process, revenue maximization rather than occupancy rate. Also, we found that the authorities of revenue managers increase along with revenue management practices change.

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