Departmental Bulletin Paper 複数の販売チャネルでの購入を促進するための商品推薦手法
A Recommender Method for Promoting Multi-channel Shopping

志甫, 有真  ,  谷川, 奈穂  ,  馬場, 隆  ,  菊地, 宏治  ,  片山, 翔太  ,  高野, 祐一  ,  中田, 和秀

36pp.1 - 10 , 2016-03-01 , 専修大学情報科学研究所
ISSN:0286-6048
NCID:AN00231758
Description
A growing number of retailers offer products/services via the Internet as well as at brick-and-mortar stores. These multiple marketing channels increase the opportunity for customers to buy. In addition, retailers can analyze detailed customer information gained from multi-channel shopping in order to improve their service quality. In view of these facts, we develop a specialized recommender method based on the weighted non-negative matrix factorization to expand the number of customers that make use of multiple marketing channels. Our method effectively uses the similarities of customers and products to promote customers' multi-channel shopping. Computational results demonstrate that our method delivers better recommendation performance than the existing recommender methods.
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