紀要論文 An Empirical Analysis of Odd Pricing Using PSM Data

Okuse, Yoshiyuki

47 ( 7 )  , pp.1 - 14 , 2016-01-31 , 専修大学商学研究所
ISSN:1345-0239
NII書誌ID(NCID):AN00132585
内容記述
It is evident in our daily lives that most consumer goods are not sold at the just price, but rather at the just-below price. To examine the effect of odd pricing, including just-below pricing, numerous empirical studies have been conducted. In spite of these efforts, a consistent conclusion has not been obtained so far.The goals of this research are: (1) to examine the existence of the effect of odd pricing on consumers' price acceptance using PSM analysis, and (2) to examine the mechanisms of the effect: the level and image effects. To do so, questionnaire data for PSM are used.
本文を読む

http://ir.acc.senshu-u.ac.jp/?action=repository_action_common_download&item_id=9788&item_no=1&attribute_id=15&file_no=1

このアイテムのアクセス数:  回

その他の情報