Departmental Bulletin Paper 19世纪以来广告在汉字文化圈诸国的形成

谢, 薇  ,  XIE, Wei

2016-03-31 , 関西大学大学院東アジア文化研究科
With the development of contemporary newspaper in sinoosphere countries since the 19th century, traditional advertisements were gradually replaced by western advertisements. In general,the development of advertisements in sinosphere countries follows process of introduction,integration and construction. Its pattern and general direction are in compliance with each other. Through the analysis of advertisement concepts,advertisement performance, advertisement industry and advertisement studies,it is found that advertisement concepts are the core to the development of advertisements. The change of advertisement concepts lead to the change of advertisement performance,advertisement industry and advertisement studies,which in turn leads to the change of advertisement concepts. Mature commercial advertisement system eventually takes shape.

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