紀要論文 鉄道経営にみえる自律的・積極的な顧客集めと戦略・行動に関する考察
A study of the Autonomous and Proactive Business Strategy in the Railway Service

清宮, 政宏

(第405号)  , pp.16 - 30 , 2015-09 , 滋賀大学経済学会
ISSN:0387-5989
NII書誌ID(NCID):AA1208814X
内容記述
Railway service is the business with much more regulations and limitations than manufacturing and other service industries. The most important matter for railway companies is safety and also appointed hour services, and it is not so valuable to present their customers differentiating services from competitors. But various activities with ingenuity, which add some values to their transport services, have seen gradually in the marketing of the local railway companies. This report is presenting the local railway companies`marketing activities and trying to apply the proposition of Seimiya(2004) “The business strategy and activity which are chosen autonomously and positively contribute to various favorable results” to the local railway companies`marketing, and also aiming to explore some implications to the business analysis.
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http://libdspace.biwako.shiga-u.ac.jp/dspace/bitstream/10441/14475/1/%e5%bd%a6%e8%ab%96405_p.16-30%20%e6%b8%85%e5%ae%ae%e6%94%bf%e5%ae%8f.pdf

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