Departmental Bulletin Paper 富山県の若者における浴衣の装い行動の構造 : 和文化体験の一助として
Structure of Yukata-Wearing Behavior by Young People in Toyama Prefecture : As a Guide to Experiencing Japanese Culture

孫, 珠熙

Description
The purpose of this study is to clarify the behavior of young people in Toyama prefecture when they wear yukata at hot spring resorts, with a focus on its structure and characteristics.The survey subjects were 286 university students(122 males and164 females), and the survey period was from October to December, 2014. The results include:Both genders selected “yukata whose base colors and patterns are different in men and women” as an ideal yukata. In particular, 59.8% of the women answered, “It is preferable for both genders to have many choices regarding the types of yukata they want to wear.” This indicates that even among those of the same gender, people want to enjoy wearing yukata with patterns and colors that are different from others.Factor analysis of “yukata-wearing behavior at hot spring resorts”(30 items, a six-point scale) extracted five factors: “comfort and relaxation,” “yukata-clad appearances,” “the desire to transform oneself,” “experiences in Japanese culture,” and “yukata you can choose from.” Female students were more aware of their appearance than their male counterparts, and they tend to have the desire to wear yukata that suit their preferences.
本研究は富山県の若者の「温泉浴衣の装い行動」の構造とその特性を明らかにすることを目的とした。調査対象者は大学生男性(122名)女性(164名)計286名,調査時期は2014年10月~12月である。その結果,温泉宿の館内着としての理想の温泉浴衣は,男女ともに「性別で違う地色や柄の浴衣」であった。特に女子(59.8%)は「男女共に何種類もある中から自分の着たい浴衣を選ぶのがよい」と答えた。同性同士であっても違う柄・色の浴衣を着用することを楽しみたいと感じていると考えられる。「温泉浴衣の装い行動(30項目,6件法)」について因子分析を行った結果,『快適・癒し』『着用時の見た目』『変身願望』『和文化体験』『多様な浴衣』の5因子が得られた。女子は男子より外見に対する意識が強く,自分の好みに合った温泉浴衣を着用したいという傾向がみられた。
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