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Possibility of self-presenting personality to predict product selectionPossibility of self-presenting personality to predict product selectionAN00226113 |
"/甲斐, 恵利奈/"甲斐, 恵利奈
74pp.41
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54 , 2015-03-31 , 法政大学大学院
ISSN:03872610
NCID:AN00226113
Description
In some matured market like Japan, some product categories encounter the situation that has difficulty in differentiation of product from one another. In those categories, consumers do not select products by its functional feature. A hypothesis was set to this phenomenon, which is, consumers select products as means of self-presentation. In order to verify this hypothesis, self-presentation scale was developed and relations with attitudes towards product were studied with correlation analysis on college students. Results showed some significant correlation between self-presentation personality and product selection.
Full-Text
http://repo.lib.hosei.ac.jp/bitstream/10114/10168/1/15_grad_74_kai.pdf