57 , 2015-09-28 , 金沢大学大学院人間社会環境研究科 = Graduate School of Human and Socio-Enviromental Studies Kanazawa University
Turkish Beer Industry had been evolved from a monopoly, made by government, to a duopoly, constituted by private entities, within the last forty years. Government regulations and bans played crucial roles in shaping the outlines of the industry and in affecting the efficiency measures of the firms. The industry being stabilized, saturated and maturated, carries the effects of these regulations both in coordinative and destructive ways. Production and marketing functions' separability assumptions had been discussed by scholars and varied within different markets.
This study draws on research conducted by a method called the "Data Envelopment Analysis" to evaluate Turkish Brewing Industry with regards to profitability,marketability and productivity functions. Data Envelopment Analysis, abbreviated as DEA (for the easiness) had been widely used, since 1978 to evaluate efficiency measures of organizations called "Decision Making Units" . On the basis of the evidence currently available this paper evaluates Turkish Beer Industry with the help of DEA using the data gathered from financial statements and annual reports of the companies.