Journal Article 価格 vs. 数量 : チャネル間競争のもとでの戦略変数の選択
Price vs. Quantity: Strategic Variable Choice with Distribution Channel Competition

成生, 達彦  ,  王, 海燕

67 ( 2 )  , pp.164 - 174 , 2016-04-22 , 岩波書店
Suppose that there are two distribution channels supplying differentiated substitute goods, each with one manufacturer and one retailer. Under the same demand situation, if manufacturers and retailers may choose the type of strategic variable, either price or quantity, then all choosing quantity will be the equilibrium, whether franchise fees can be collected or not.

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