Departmental Bulletin Paper 「適度に不一致」なブランド拡張戦略 : 階層ベイズモデルによる知覚適合の再考
The Strategy of Brand Extension with Moderate Incongruity : Reconsidering Perceived Fit by by a Hierarchical Bayesian Model

西本, 章宏  ,  Akihiro, Nishimoto

64 ( 1 )  , pp.77 - 95 , 2016-07-10
ISSN:02872552
NCID:AN00114131
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