Departmental Bulletin Paper The Relationship between Global Brand and Face in the Chinese Market : A Comparative Study of Chinese and American Global Cell Phone Brands

Li, Ling

(16)  , pp.49 - 64 , 2016-03
ISSN:13426303
NCID:AA11108591
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http://kgur.kwansei.ac.jp/dspace/bitstream/10236/14221/1/16-4.pdf

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