Departmental Bulletin Paper NHK朝の連続テレビ小説『あまちゃん』の久慈市における受容
NHK アサ ノ レンゾク テレビ ショウセツ『アマチャン』ノ クジシ 二オケル ジュヨウ
エヌエイチケイ アサ ノ レンゾク テレビ ショウセツ アマチャン ノ クジシ 二  オケル ジュヨウ
The reception of tv drama Amachan in Kuji

田島, 悠来  ,  タジマ, ユウキ  ,  Tajima, Yuki

(116)  , pp.15 - 40 , 2016-03-20 , 同志社大学社会学会 , Transcription:ドウシシャ ダイガク シャカイ ガッカイ , Alternative:The Association of Social Studies, Doshisha University
This study explores the reception of the 88th NHK morning TV drama Amachan(2013) in Kuji, Iwate prefecture where is the main location of this drama, through participatory observation and semi-structured interview. This article discusses the effects of this drama for featured location's residents from the perspective of the economic aspect and enhancement of intangible value in the host community, negative aspects. Results show the positive economic impact on the destination due to attracting tourists. In addition, it is argued that contents tourism provides the opportunities for the local residents to be concerned with their community and their own culture. Moreover, efforts at regional revitalization using Amachan are expanding in Kuji after this drama.

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