Departmental Bulletin Paper 三井物産の中国進出について : 山東省の落花生・落花生油の取引を中心に
The Research on Mitsui Bussan Kaisha’s Advance into China : Focusing on the Trade of Peanuts and Peanut Oil in Shandong Province

呉, 起  ,  Wu, Qi

63pp.1 - 18 , 2016-12 , 新潟大学大学院現代社会文化研究科
ISSN:1345-8485
NCID:AN1046766X
Description
This paper attempts to generalize the characteristics of Mitsui Bussan Kaisha's advance into China, focusing on the trade of peanuts and peanut oil in Shandong Province. This study indicates that Mitsui Bussan Kaisha firstly entered into the market of peanuts and peanut oil in Shandong Province as a Japanese trading company before the Battle of Tsingtao broke out. During the first Japan-occupation period (1914–1922), Mitsui Bussan Kaisha had occupied an important market share in the trade of peanuts and peanut oil in Shandong Province, especially in the export of peanut oil to America. The reasons why Mitsui Bussan Kaisha established its position as mentioned above are as followings: Firstly,Mitsui Bussan Kaisha aimed at the global market, and paid great attention to the communication and connection with its branches. Secondly, Mitsui Bussan Kaisha always catered the business partner's requirements, and improved product quality. Finaly, Mitsui Bussan Kaisha actively collected information, and adapted its business policies to new or different conditions. In most cases, steady business policies were adopted by Mitsui Bussan Kaisha.
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