Departmental Bulletin Paper 日本版DMOの役割と課題に関する試論
The Function of DMO in Japan and Its Challenges

大野, 富彦  ,  Ohno, Tomihiko

24pp.81 - 92 , 2017-03-01 , 群馬大学社会情報学部
As a part of “Regional Revitalization”, the Japanese Government is going to strengthen tourism industry and community. DMO (Destination Management/Marketing Organization) is a position of leadership of it. In this paper, we consider DMO in Japan from a point of Management Studies, and show two research subjects. First is “boundary of DMO”, second is “process of consensus building”. Especially, we emphasize “Ba” and “Teaming” in “process of consensus building”. When DMO and various stakeholders communicate, dialogue and share their thoughts in “Ba”, we believe that they can find capabilities of their community, which make a growth of tourism industry and community.

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