紀要論文 競争市場構造分析のための諸手法

勝又, 壮太郎  ,  西本, 章宏

95 ( 1-2 )  , pp.163 - 196 , 2015-09-25 , 長崎大学経済学会
ISSN:02869101
内容記述
This study proposes three quantitative competitive market structure analysis models to examine competitors and brands' relative positions. The first model estimates the membership probability for the consideration set of consumers. The second model estimates the simultaneous effect of the competitive context defined as the reciprocal effect of brands within the consideration set. The third model estimates the factors affecting the sequential effect of competitive context defined as the difference between the brand preference stimulated by other brands and unstimulated preferences.
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http://naosite.lb.nagasaki-u.ac.jp/dspace/bitstream/10069/35919/1/Keizai95_1_163.pdf

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