[Abstract] In 2019, Japan will become the first Asian nation to host the Rugby World Cup (RWC). At the same time, RWC 2019 is the first of its kind in the sense that all matches will be held in one single non-English speaking country. According to research very few Japanese people speak fluent English and many tourists who have visited Japan have been frustrated by the difficulty in communication with locals. this paper, therefore, focuses on communication issues in rural areas of Japan, where fewer people understand English than in big cities. For the success of RWC 2019, it also refers to important lessons from the success of the FIFA World Cup in 2002, where even small cities in Japan could overcome communication issues by utilizing foreign students.