Departmental Bulletin Paper 母と娘の家族関係から見るファッション観の形成分類
Classification of fashion apparel formation in mother-daughter relationships

増田, 智恵  ,  淺井, 彩加  ,  MASUDA, Tomoe  ,  ASAI, Ayaka

Description
We examined characteristics of daughters’ attitudes toward fashion and how they are shaped by recent trends in mother-daughter relationships. We collected data on mother-daughter communication concerning fashion, clothing behavior, self-consciousness, and attitudes toward lifestyles from 147 pairs of mothers and daughters. Daughters (university students, average age19.93) were placed in group D and mothers (average age 49.44) in group M. Mothers’ recollections of their own youth were summarized in group DM based on five-point scale evaluations using questionnaires. Fashion was among the highest ranked subjects of interest and reasons for purchase for all three groups. It was also a frequently discussed individual topic in daughters’ conversations with their mothers and ranked after daily conversation and topics about the future. After conducting a principal component analysis on groups D and DM using 21 items such as clothing behavior, self-consciousness, and attitudes toward lifestyles, 4 characteristic principal components were extracted, which were then used for a cluster analysis. As a result, differences in generational backgrounds led to differences in closeness of mother-daughter relationships and the shaping of attitudes toward fashion including differences in fashion-consciousness with group D as the main population of clusters 1~3 and group DM for clusters 4~7.Cluster 1(41 participants of 28 in D and 13 in DM) displayed prioritization of lower prices, mother-negative, self-positive, and communication unbalance in attitudes toward fashion. Cluster 2 (55 participants of 44 in D and 11 in DM) was mother-positive and self-negative including their own lifestyle, and showed a communication unbalance of attitudes toward fashion. Cluster 3 (48 participants of 35 in D and 13 in DM) was mother-positive, self-positive including their own lifestyle and showed a communication balance of attitudes toward fashion. Cluster 4 (27 participants of 3 in D and 24 in DM) was mother-negative and self-positive including their own lifestyle and showed a communication unbalance of attitudes toward fashion. Cluster 5 (52 participants of 19 in D and 33 in DM) were mother-negative and self-negative including their own lifestyle and showed a communication unbalance of attitudes toward fashion. Cluster 6 (34 participants of 9 in D and 25 in DM) showed a prioritization of lower prices, was mother-negative, and had a negative view on lifestyle, but was self-positive and showed a communication unbalance of attitudes toward fashion. Cluster 7 (37 participants of 9 in D and 28 in DM) showed a prioritization of quality, was mother-positive and self-positive including their own lifestyle, and showed a communication balance of attitudes toward fashion.$$近年の母と娘の家族関係を通して形成される娘のファッション観の特徴について検討した。147組の娘Dグループ(女子大生 平均年齢19.93歳)、母親現在M グループ(平均年齢49.44歳)、母親の娘時代DM グループを対象に、ファッションを含めた母親とのコミュニケーション、衣服行動、自己意識、生活観に関する48項目について、主に5段階評価による質問調査を実施した。 3グループの女性の興味とそれに対応した金銭的支払いの対象として「ファッション」の位置付けは高く、母親との話題では日常的将来的内容の次に位置する興味対象の個別的話題であった。DとDM グループを対象に、衣服行動・自己意識・生活観など21項目を用いて主成分分析を行った結果、特徴のある4つの主成分(PC1:母親と自己のファッション観及び家族関係と生活観が同じコミュニケーションバランスの成分、PC2:母親と娘のファッション観のコミュニケーションアンバランスな成分、PC3:商品の価値と購買行動の成分、PC4:自己意識と生活観の成分)を用いて、クラスタ分析を行った。Dグループが主なクラスタ1~クラスタ3とDM グループが主なクラスタ4~クラスタ7の、時代背景による母と娘の親子関係の親密度とファッション意識の違いも含むファッション観の形成が認められた。クラスタ1(総数41名、娘28名、母親娘時代13名)は低価格優先の母親否定で自己肯定のファッション観コミュニケーションアンバランスグループ、クラスタ2(総数55名、娘44名、母親娘時代11名)は母親肯定で生活観も含め自己否定のファッション観コミュニケーションアンバランスグループ、クラスタ3(総数48名、娘35名、母親娘時代13名)は母親肯定で生活観も含め自己肯定のファッション観コミュニケーションバランスグループ、クラスタ4は(総数27名、娘3名、母親娘時代24名)は母親否定で生活観も含め自己肯定のファッション観コミュニケーションアンバランスグループ、クラスタ5は(総数52名、娘19名、母親娘時代33名)は母親否定で自己意識も含めた自己否定のファッション観コミュニケーションバランスグループ、クラスタ6は(総数34名、娘9名、母親娘時代25名)は低価格優先の母親否定で生活観は低いが自己肯定のファッション観コミュニケーションアンバランスグループ、クラスタ7(総数37名、娘9名、母親娘時代28名)は高品質優先の母親肯定で生活観も含め自己肯定のファッション観コミュニケーションバランスグループであった。
Full-Text

http://miuse.mie-u.ac.jp/bitstream/10076/15104/1/20C17667.pdf

Number of accesses :  

Other information