||家庭での省エネルギー行動に対する内発的動機付けの長期的な効果 ： 実際のエネルギー使用量と自己申告による省エネ行動を用いた検討
The long-term effects of intrinsic motivation on household energy-saving behavior : With actual energy use and self-reported behavior
森, 康浩 ,
小林, 翼 ,
安保, 芳久大沼, 進
171 , 2016-03
The purpose of this study is to investigate extrinsic and intrinsic motivation factors relating to longterm household energy-saving behaviors. Sixty-nine households from Asahikawa City, Japan, participated in a one-year energy-saving project, reporting monthly actual energy use of electricity, gas, and paraffin oil. Participating households also completed a questionnaire at the beginning, the half-way point, and upon completion of the one-year project. Results showed that intrinsic motivation such as enjoyment and interest impacted both self-reported and actual energy use. Moreover, intrinsic motivation at 6 months had an effect on behavior at one year. Meanwhile, extrinsic motivation, provided in the form of points, failed to impact behaviors, although extrinsic motivation at 6 months affected intrinsic motivation at one year. The role of extrinsic motivation as initial participation encouragement, and the effect of intrinsic motivations on longterm behavior are discussed.