Research Paper Contents for tourism promotion and prefectural government policy : the case of Saitama prefecture

Yamamura, Takayoshi

pp.46 - 50 , 2015-03-16 , Research Faculty of Media and Communication, Hokkaido University = 北海道大学メディアコミュニケーション研究院
This paper describes the approach that the Saitama prefectural government adopted when launching a project to ‘make the prefecture a sacred place for anime fans’ as one of five leading projects. With a focus on the prefectural government’s tourism policy, the paper presents two specific examples—the establishment of the ‘Super Deep Tourist Association’ (2008) and the ‘Saitama “Super” Tourism Prefecture Declaration’ (2010)—and studies the characteristics and originality of the Saitama prefectural tourism policy.

Number of accesses :  

Other information