The goal of this paper is to determine what incentives managers of Chinese listed companies have when practicing earnings management to achieve several different profit benchmarks, including loss avoidance, profit increasing and forecast achievement. Also this paper investigate the possible changes that may have occurred after 2007, the year new accounting standards began to be used, in the incentive of reaching profit benchmarks by using earnings management. In this paper, we made several hypotheses on the incentives the managers practicing earnings management and logit test was carried out to verify the various hypotheses. Based on the results we found that when Chinese managers achieved different profit targets, their incentives of earnings management were also different. In addition, new accounting standards can restrict managers to enhance the incentives of earning management.