This study aimed to re-conceptualize time orientation. This article is based on the premise that time orientation is theoretically constructed as time continuity and time consciousness. Time consciousness is defined as the individual’s consciousness of his/her past, present, and future. The study also aimed to develop a time consciousness scale and examine its reliability and validity. Undergraduate students (N = 199) completed a questionnaire consisting of the time consciousness scale that contained items developed based on participants’ descriptions in previous time orientation studies. In addition, participants responded to 3 other scales assessing time orientation, time continuity, and attitudes toward time. An exploratory factor analysis of the items of the new scale identified 3 distinct factors: Present Consciousness, Future Consciousness, and Past Consciousness, as hypothesized based on existing theories. These subscales had adequate internal consistency. The results of testing the new scale’s associations with scores on the other 3 scales showed optimal construct validity of the new scale. The new scale may serve as a useful tool for future research and may help explain the inconsistent results from past research.